PROFILE

Creative copywriter with 20+ years of experience developing customer-facing marketing content across digital, retail, and brand channels. Experienced in agency, freelance, and in-house environments, both in-person and remote. Strengths in brand voice, content development and cross-functional collaboration. Recent work includes copywriting for adidas, focused on brand storytelling, product marketing and performance-driven messaging.

EXPERIENCE

adidas (Thread) – Remote Freelance Writer, AI Editor and Proofreader – July 2022 – ongoing

Create customer-facing copy for adidas U.S. and Canada digital channels, including product marketing, campaign content, and ecommerce experiences. Edit and proofread content produced by both human writers and AI systems while ensuring accuracy, SEO optimization, factual integrity, and alignment with adidas brand voice and style guidelines. Collaborate with product managers, writers, and proofreaders to deliver high-volume content under tight deadlines.

The Boutique COO – Remote Freelance Writer – February 2025 – September 2025 (contract)

Developed brand voice toolkits and messaging frameworks for a range of clients. Wrote website copy and ghostwrote articles for company executives, translating business goals into clear, engaging, audience-focused content.

The Cool Down – Remote Freelance Quick-turn Copywriter – January 2025 – November 2025 (contract)

Created timely, research-driven articles focused on climate and sustainability topics. Produced high-volume content under tight deadlines while incorporating SEO best practices, audience engagement strategies, and editorial standards.

cabi Clothing – Remote Freelance Editor/Proofreader – November 2020 – ongoing

Edited and proofread customer-facing marketing materials, including catalogs, magazines, hang tags, and other brand communications. Ensured consistency in brand voice, messaging, product information, and visual presentation across channels. Collaborated with internal teams to maintain accuracy in product details and promotional content while upholding brand standards.

Freelance Proofreader – 2021 - ongoing

Proofread fiction author Carrie Talick’s debut novel, Beware the Mermaids, published in 2021. Proofread doctoral thesis, Tyler Thompson (ongoing).

Horizon Honors Schools –Teachers’ Assistant/Communications Lead – July 2018 - May 2024

Led communications efforts for grades 1–6, writing, editing, and proofreading school communications for students, families, and staff. Developed clear, audience-focused messaging while ensuring accuracy, consistency, and appropriate handling of sensitive information. Collaborated with educators and administrators in a fast-paced environment that required adaptability, strong organization, and effective communication.

Well Minded Pets – Founder, Content Creator and Owner – 2005 - 2018

Founded and operated a successful pet care business and accompanying pet health and wellness blog. Created original content, website copy, and social media marketing to grow brand awareness, engage customers, and support business growth. Managed all aspects of marketing, communications, client relations, employee training, and business operations, while helping establish a strong community presence through events and partnerships, including co-founding the Maricopa Mutt March.

Online Gallery Developer – Animal History Museum – 2010 - 2013

Researched, developed, and wrote content for online exhibits focused on the role of animals in world history. Collaborated with a creative team to shape exhibit concepts, define project objectives, and deliver engaging, audience-focused content.

Square Roots Preschool – Marketing and Development Consultant – 2013 - 2018

Developed and executed a marketing strategy for a new preschool, creating messaging and materials to build awareness and attract prospective families. Wrote and edited marketing collateral, website content, enrollment materials, and contracts while helping establish the school's brand and community presence.

JDA, Inc. – Account Manager/Copywriter/Proofreader – 1999 - 2005

Managed creative projects and developed marketing content for clients across consumer electronics, healthcare, entertainment, nonprofit, and retail industries. Wrote, edited, and proofread customer-facing materials while coordinating schedules, client communication, and production workflows in a fast-paced agency environment.

EDUCATION 

California State University, Long Beach, CA – B.A., Communications (with honors)

Certified member of the International Association of Professional Writers and Editors.

KEY SKILLS

Copywriting

Creative Concept Development

Brand Voice

Campaign Messaging

Content Strategy

Copy Editing

Proofreading

SEO Writing

AP Style

Cross-Functional Collaboration

Ecommerce Content

AI Content Review

Digital Marketing